Anthropologie: Summer 2024 wedding

Brand

Anthropologie

Date

Mar 2024

Description

Anthropologie’s Summer 2024 wedding campaign captures a romantic, coastal aesthetic through a series of fashion editorial images. Photographed by Josh Olins, the imagery leans into natural light to highlight the seasonal collection, ranging from flowing white gowns and satin halter dresses to vibrant, patterned midi dresses. The campaign utilizes a mix of monochrome and saturated palettes to define the mood across varied outdoor settings. The project features model Amy Sarr in a variety of marina and Mediterranean-inspired environments, utilizing techniques such as hard light and golden hour photography to enhance garment textures. With hair styling by Mari Ohashi and makeup by Janeen Witherspoon, the work balances architectural elements with fluid, movement-focused compositions.

Style

Editorial, Vertical

Techniques

Natural light

Industries

High Street Fashion

Context

Advertising Campaign