Anthropologie: Anthropologie S/S 2025 Campaign

Feb 2025

Anthropologie presents its S/S 2025 campaign, an editorial fashion project featuring model Doutzen Kroes. Directed and captured by photographer Lachlan Bailey, the imagery moves through a series of scenic natural and domestic settings, leaning into a documentary-style approach. The campaign emphasizes tactile textures and a sense of seasonal warmth. With fashion styling by Géraldine Saglio, the execution utilizes natural light to build a cinematic atmosphere across coastal backdrops and intimate portraiture. The project makes use of analogue film techniques and grainy textures to establish its aesthetic.

Documentary, Lifestyle, Horizontal, Warm, Grainy

Analogue / film, Natural light

Sandy Beach

Advertising Campaign, Brand Film / Corporate Video