Amiri

Aug 2025

Amiri’s Fall 2025 ad campaign is a masterclass in mood and atmosphere, grounding the luxury fashion house’s latest collection in a cinematic narrative that feels both timeless and intimate. Directed by Todd Tourso with the evocative eye of photographer Hart Leshkina, the project leans heavily into a low-key chiaroscuro aesthetic, utilizing natural light to carve out rich, textured environments that range from dimly lit, wood-paneled bars to plush, residential interiors. The editorial composition prioritizes depth and narrative, featuring a diverse cast including Lucky Blue Smith and Inde Navarrette, whose composed, steady presence anchors the visual storytelling. By emphasizing the tactile quality of velvet blazers, tailored plaid suits, and polished leather accessories, the campaign successfully elevates everyday luxury into something more architectural and dramatic. Creative direction from Mike Amiri shines through in the meticulous attention to detail, from the placement of ornate horse figurines to the deliberate soft focus of the backgrounds, all working in tandem to establish a sophisticated, lounge-like ambiance. The imagery reads as a cohesive study of character and space, where every frame—whether a sharp portrait or a wider commercial scene—reflects a high-end, classic sensibility. This collaboration between the brand’s internal creative team and the production crew transforms the collection into a lived-in experience, highlighting the strength of the garments through a lens of moody, high-contrast warmth.

Editorial, Cinematic, Commercial

Natural light

Luxury Fashion Houses, Fashion