Amiri

Feb 2025

The Amiri S/S 2025 campaign, designed by Mike Amiri, channels a refined editorial aesthetic through a series of cinematic portraits. Photographed by Drew Vickers, the collection highlights intricate textile details and tailored menswear against textured studio backdrops. The visual language shifts between warm-toned, clean imagery and high-contrast monochrome studio shots, incorporating elements like vintage instruments and recording studio motifs to ground the garments in a musical atmosphere. Fashion styling by Ellie Grace Cumming emphasizes the collection’s focus on embellishment, patterned fabrics, and layered tailoring. The campaign features casting by Matt Mulhall and Noah Shelley, with set design by Jabez Bartlett providing the structural framing for the editorial compositions. These images lean into chiaroscuro techniques and analogue-inspired film textures to showcase the collection's focus on material depth.

Editorial, Vertical, Clean

Luxury Fashion Houses

Advertising Campaign