Amiri: Amiri S/S 2025 Campaign

Feb 2025

The Amiri S/S 2025 campaign leans into a cinematic, editorial aesthetic that bridges the worlds of high-end fashion and studio performance. Photographer Drew Vickers captures the collection across a series of vibrant, warm-toned studio environments and moody, monochromatic music studio settings. The visual narrative is anchored by the precise set design of Jabez Bartlett, which incorporates vintage musical equipment to establish a refined, textured backdrop for the menswear. Fashion styling by Ellie Grace Cumming highlights the intricate details of the collection, ranging from embroidered blazers and sequined tailoring to statement accessories like circular brooches and amber-tinted sunglasses. Casting, led by Matt Mulhall and Noah Shelley, brings a distinct character to each portrait. The campaign moves between clean, natural light compositions and high-contrast, low-key chiaroscuro imagery, offering a nuanced look at the season’s tailored silhouettes.

Editorial, Vertical, Clean

Advertising Campaign