Amiri

May 2026

Amiri’s Pre-Fall 26 collection, captured through the lens of photographer Leon Mark, serves as a masterclass in modern luxury fashion house aesthetics, grounding high-end design in a sense of effortless, sun-drenched realism. The campaign, which leans into a relaxed editorial minimalism, navigates the intersection of sophisticated streetwear and elevated leisurewear. Through a series of clean, studio-lit portraits and lifestyle shots, the collection highlights the brand's penchant for intricate texture—from the delicate embroidery on palm-tree-printed jackets to the crisp layering of pinstriped shirts and textured mesh underlayers. Models Jeranimo van Russel and Nikola Dakic anchor the imagery, embodying a cool, composed confidence that feels both contemporary and timeless. Rúben De Melo Moreira’s thoughtful styling choices, such as the strategic use of amber-tinted sunglasses and statement belt buckles, enhance the collection’s distinct identity. The lighting strategy utilizes a blend of natural light and studio strobe to create a soft, geometric play of shadows that emphasizes garment silhouettes without cluttering the visual narrative. By prioritizing a clean, neutral backdrop, the creative team ensures that the focus remains steadfastly on the interplay between the relaxed-fit denim, structured jackets, and the season's graphic motifs. This portrait-heavy approach offers an intimate look at the Amiri man, successfully synthesizing a high-concept fashion lookbook with an accessible, lifestyle-driven visual language that remains firmly rooted in the brand’s signature Southern California spirit.

Editorial, Lifestyle, Vertical, Lifestyle, Vertical

Natural light

Luxury Fashion Houses, Fashion