Amica

Jun 2026

Amica’s latest beauty campaign, True Light, marks a bold departure into the visceral power of pigment through a series of striking editorial portraits. Photographer Mikael Schulz masterfully captures the essence of the collection, leaning into a raw, authentic aesthetic that celebrates the beauty of visible skin texture rather than masking it. By pairing the technical precision of macro photography with a deliberate exploration of chiaroscuro and high-key lighting, the series elevates standard cosmetic promotion into a visual study of color and form. Makeup artist Stoj transforms the canvas of the face into a graphic exploration, utilizing vibrant turquoise and sharp cobalt wings to create a monochromatic dialogue between shade and skin. The composition is further refined by the sleek, wet-look styling of hair expert Thomas Dunkin, while fashion editor Michela Buratti ensures every detail, from the model Veronika Vilim’s delicate manicure to the mood-setting blue hues, remains tightly cohesive. Each frame reads as a deliberate push against conventional beauty standards, opting instead for a gritty, high-contrast intensity that highlights the pigment application in its most natural habitat. Ultimately, the campaign functions as an intimate, unflinching look at the transformative power of color, grounding its creative vision in a sophisticated, minimalist studio aesthetic that feels both urgent and timeless.

Editorial, Editorial, Vertical, Vertical

Cosmetics, Cosmetics, Beauty, Beauty