In the Oro Puro campaign, brand Amica strips away the noise of modern advertising to deliver a masterclass in editorial minimalism. Through the lens of photographer David Roemer, the project functions as a sophisticated study of form, light, and materiality within the luxury jewellery and fashion space. By utilizing high-contrast studio strobe lighting against stark, seamless white and neutral backdrops, the team creates an environment where the intricate details of the accessories—ranging from delicate lariat necklaces to chunky, layered gold bracelets—become the protagonists. Stylist Michela Buratti deftly balances these metallic elements with a monochromatic wardrobe of crisp white shirts and textured black leather, allowing the luminous skin of model Anyiel Majok to serve as a grounding, organic canvas. The execution is defined by its clean, architectural composition and precise focus on the interaction between jewelry and the human silhouette. With sharp, clean lines enhanced by the precise grooming of hair stylist Giovanni Iovino and the subtle, glossy finish provided by makeup artist Rocco Santamorena, the campaign captures an atmosphere of polished, timeless elegance. Every frame leans into a deliberate, intimate perspective, ensuring that the interplay of light and texture remains the defining aesthetic, elevating the collection beyond traditional product photography into the realm of high-fashion storytelling.
