Amica

May 2026

Amica’s 'Demonstrate Life' commercial highlights the quiet intensity of professional dedication within the real estate sector. The narrative focuses on a middle-aged protagonist navigating the demands of late-night work, moving between close-ups of architectural blueprints and wide, atmospheric shots of an urban skyline. Captured through live-action techniques, the project leans into a moody, cinematic aesthetic. The visuals are defined by low-key lighting and a cool, desaturated color palette that underscores a focused, solitary environment. Sound design and music for the project were provided by Heavy Duty Projects.

Horizontal, Cinematic, Moody, Desaturated

Low-key / chiaroscuro

Real Estate Platforms

Office

Brand Film / Corporate Video