Amica
Beauty Story by Morgan Roudaut
Brand
Date
Nov 2025
Description
Amica presents 'Beauty Story,' an editorial cosmetics campaign directed by Morgan Roudaut. The series focuses on high-contrast beauty photography, leveraging macro-style composition to emphasize skin texture and detailed makeup application. Featuring model Valentine Charrasse, the visuals center on a warm, clean aesthetic with professional beauty lighting. Makeup artist Christina Lutz highlights a vibrant palette of glossy red and plum tones, while hair stylist Nelson D frames the portraiture with precise, blunt-cut styling.
Style
Editorial, Vertical, Warm, Clean
Techniques
Beauty Light
Industries
Cosmetics
Background
White Seamless
Context
Editorial
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