American Express, TikTok: Brandon
Brands
Date
Nov 2022
Description
American Express and TikTok join forces for the 'Brandon' commercial, a campaign designed to highlight the #ShopSmall Accelerator initiative. The production features a clean, studio-based aesthetic, utilizing a soft green and blue gradient backdrop illuminated by ambient lighting and a neon storefront outline. Developed in collaboration with agencies including Day One Agency, Barbarian, and dentsu, the film leans into a crisp visual presentation. Sound and music production are provided by Universal Music, with additional support from UM and MBooth to round out the project execution.
Style
Horizontal, Commercial, Clean
Color
Jet Black
Background
Coloured Seamless
Context
Social Media / Short Form Video
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