American Express and TikTok join forces for the 'Brandon' commercial, a campaign designed to highlight the #ShopSmall Accelerator initiative. The production features a clean, studio-based aesthetic, utilizing a soft green and blue gradient backdrop illuminated by ambient lighting and a neon storefront outline.
Developed in collaboration with agencies including Day One Agency, Barbarian, and dentsu, the film leans into a crisp visual presentation. Sound and music production are provided by Universal Music, with additional support from UM and MBooth to round out the project execution.
