The music video for American Football's 'Bad Moons' leans into a cinematic visual language, pairing atmospheric winter landscapes with somber studio portraiture. The narrative moves through intimate vignettes, featuring children playing in deep snow alongside textured close-ups of hands and stone.
Produced by Object & Animal, denim, and Omar Films, the piece utilizes a high-contrast monochrome grade. The live-action technique and analogue film aesthetic serve to establish a cold, nostalgic mood throughout the sequence.
