Amazon Web Services, NFL My Cause, My Cleats - Design Cleats with AI: Josh Allen 2024

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Amazon Web Services and the NFL partner for the My Cause, My Cleats initiative, highlighting the intersection of technology and community impact. This documentary-style video project features Buffalo Bills quarterback Josh Allen as he utilizes AI tools to conceptualize custom cleat designs. The film moves between candid interactions at Oishei Children's Hospital and field-level footage of Allen in full uniform. Produced by Wildlife, the piece leans into clean, horizontal framing and warm indoor lighting to anchor the narrative in a live-action technique, focusing on the athlete’s personal commitment to his cause.