Altos Tequila
Lazy Xmas - Lusia Dal Din
Brand
ProjectLazy Xmas - Lusia Dal Din
Date
Dec 2024
Description
Altos Tequila introduces its holiday-themed project, the 'Lazy Xmas Guide,' featuring Lusia Dal Din. The campaign moves away from traditional holiday tropes, focusing on a domestic kitchen setting that prioritizes relaxed hospitality during the festive season. Produced by Emotive, the live-action commercial leans into a clean, minimalist aesthetic. The narrative centers on a cocktail preparation, captured in a vertical format to suit modern social viewing habits. Emotive handled both the creative direction and the post-production requirements for this alcoholic beverage industry spot.
Style
Vertical, Commercial, Clean
Industries
Alcoholic Beverages
Color
Cobalt
Pure White
Background
Kitchen
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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