Altos Tequila
Lazy Margs - Lusia Dal Din
Brand
ProjectLazy Margs - Lusia Dal Din
Date
Dec 2024
Description
Altos Tequila presents the Lazy Margs campaign, featuring Lusia Dal Din in a series of instructional cocktail tutorials. The project focuses on the preparation of a classic margarita within a domestic kitchen environment, capturing the process through a clean and accessible lens. The creative production, managed by Emotive, leans into a direct-to-camera approach that emphasizes the simplicity of the recipe. Utilizing natural indoor lighting and a live-action technique, the vertical commercial content maintains a bright, high-clarity aesthetic suited for digital platforms.
Style
Vertical, Commercial, playful, Clean
Techniques
Natural light
Industries
Alcoholic Beverages
Color
Cobalt
Pure White
Background
Living Room
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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