Altos Tequila: Lazy Xmas - Lime Cordiale

Dec 2024

Altos Tequila’s 'Lazy Xmas' campaign, created in partnership with agency and production house Emotive, presents a lighthearted guide to the festive season featuring musical duo Lime Cordiale. The creative centers on a series of humorous vignettes set across various domestic environments, trading traditional holiday formality for playful, high-energy character interactions. Captured with a retro aesthetic and natural indoor lighting, the commercial leans into bold color palettes and eclectic prop styling to define its holiday atmosphere. The execution utilizes a vertical format optimized for social-first delivery, emphasizing the brand's presence through vibrant live-action sequences and a direct, comedic narration style.

Humorous, Vertical, Commercial, Retro

Living Room

TVC / TV Commercial