Altos Tequila

Lazy Xmas - Lime Cordiale

Brand

Date

Dec 2024

Description

Altos Tequila leans into a festive, humorous aesthetic for its 'Lazy Xmas' campaign featuring musical duo Lime Cordiale. The spot follows a lighthearted guide to the holiday season, captured in a vertical commercial format that highlights vibrant, retro-inspired styling. Produced by Emotive, the project utilises a live-action technique to showcase the brand in domestic settings. The narrative features various personalities navigating their own interpretations of a relaxed Christmas, framed by natural indoor lighting and playful, textured holiday decor.

Style

Humorous, Vertical, Commercial, Retro

Industries

Alcoholic Beverages

Color

Navy

Hot Pink

Pure White

Background

Living Room

Context

TVC / TV Commercial