Alo
Move into Wellness
Jan 2026
Alo’s 'Move into Wellness' campaign features model Rosie Huntington-Whiteley in a series of images that blend performance sportswear with relaxed, elevated loungewear. Captured by photographer Marie Schmidt, the project leans into a serene, minimalist aesthetic, utilizing natural light and soft-focus backgrounds to emphasize athletic form and textures. The series transitions between high-contrast, moody chiaroscuro portraits and clean, desaturated editorial shots. Set against outdoor alpine vistas and quiet indoor spaces, the work highlights the versatility of the apparel through both active poses and composed, lifestyle-oriented vignettes. Creative production was supported by hair stylist Shon and makeup artist Brooke Turnbull, who maintained a clean, polished look throughout the imagery. The campaign employs a mix of monochrome and warm, soft lighting palettes to document the collection in a refined, understated manner.
Vertical, Commercial
Natural light
Sportswear
Advertising Campaign
