Alo: Move into Wellness

Jan 2026

The Move into Wellness campaign for Alo highlights the brand's latest collection of athletic loungewear and activewear. Photographed by Marie Schmidt, the series features Rosie Huntington-Whiteley in a range of settings that transition between warm, minimalist interiors and expansive, nature-focused outdoor terraces. Techniques including chiaroscuro and monochromatic film aesthetics are employed to balance the collection’s serene, functional design with a polished fashion sensibility. The visuals rely on diffused natural light to emphasize fabric textures and athletic forms, moving through a palette of soft neutrals and deep, earthy tones. Hair styling by Shon and makeup by Brooke Turnbull complete the editorial look throughout the series.

Vertical, Commercial

Natural light

Advertising Campaign