Alo
Alo Atelier
Brand
ProjectAlo Atelier
Date
Jun 2026
Description
The Alo Atelier campaign, directed by Chevy Tyler, presents a refined take on the brand's signature athletic and leisure apparel. Featuring models Behati Prinsloo and Candice Swanepoel, the film balances high-fashion aesthetics with a functional, coastal narrative. The project captures movement across a yacht deck and hotel entrance, utilizing natural light to highlight the collection's muted tones and textiles. The execution leans into a cinematic, live-action technique, maintaining a clean visual language throughout the sequence.
Style
Vertical, Cinematic, Clean
Techniques
Natural light
Industries
Sportswear
Color
Blush
Jet Black
Background
Bridge
Context
Advertising Campaign
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