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Alo: Alo Atelier

Brand
Date

Jun 2026

Description

Alo Atelier launches a new campaign featuring models Behati Prinsloo and Candice Swanepoel. Directed by Chevy Tyler, the project highlights the brand's latest apparel collection through a coastal lens, capturing the range against the backdrop of a yacht deck and hotel entrance. The film leans into a cinematic aesthetic, utilizing natural light to frame the movement of the leisure and athletic garments. The production moves between candid poses and curated scenes, emphasizing a clean, high-fashion visual identity.

Style

Vertical, Cinematic, Clean

Techniques

Natural light

Industries

Sportswear

Color
Blush
Jet Black
Background

Bridge

Context

Advertising Campaign

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