All Pro Dad: DirCut
Brand
Date
Mar 2026
Description
This commercial campaign for All Pro Dad focuses on the relationship between fathers and their children within an educational setting. The project uses live-action technique to capture candid interactions, with a warm, playful tone established by natural lighting and genuine family dynamics. Production was handled by Max Cooper, with the project capturing school-based moments that highlight community involvement and supportive parenting.
Style
Horizontal, Commercial, playful, Warm
Techniques
Natural light
Industries
Color
Jet Black
Nude / Sand
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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