This animated commercial campaign for All Day IPA, developed by Warm & Fuzzy, depicts a variety of leisure-focused environments through a stylized, graphic lens. From supermarket aisles to outdoor picnics and pool settings, the narrative centers on scenes of relaxation and accessibility.
The project utilizes a distinct 2D animation technique, characterized by a bold, high-contrast color palette and flat illustration style. Throughout the spot, kinetic typography and dynamic transitions help underscore the brand’s positioning within the beverage category.
