All Day IPA
All Day IPA
Brand
ProjectAll Day IPA
Date
Jun 2026
Description
This animated commercial for All Day IPA, produced by Warm & Fuzzy, explores the brand's association with relaxed leisure and outdoor settings. The spot utilizes a 2D animation style defined by flat illustrations and a vibrant color palette, incorporating bold typography to navigate through a variety of social scenes. Moving between supermarket aisles and sunny picnic environments, the project highlights the product's versatility. The execution leans into a graphic aesthetic, with dynamic transitions connecting individual vignettes that emphasise a casual approach to refreshment.
Style
Horizontal, Commercial, Warm, Graphic
Techniques
Animation
Industries
Alcoholic Beverages
Color
Jet Black
Pure White
Navy
Context
TVC / TV Commercial
Associated creatives
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