All Day IPA: All Day IPA
Brand
Date
Jun 2026
Description
This animated commercial campaign for All Day IPA, developed by Warm & Fuzzy, depicts a variety of leisure-focused environments through a stylized, graphic lens. From supermarket aisles to outdoor picnics and pool settings, the narrative centers on scenes of relaxation and accessibility. The project utilizes a distinct 2D animation technique, characterized by a bold, high-contrast color palette and flat illustration style. Throughout the spot, kinetic typography and dynamic transitions help underscore the brand’s positioning within the beverage category.
Style
Horizontal, Commercial, Warm, Graphic
Techniques
Animation
Industries
Alcoholic Beverages
Color
Jet Black
Pure White
Navy
Context
TVC / TV Commercial
Associated creatives
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