Alice + Olivia: Summer 2025

Brand

Alice + Olivia

Date

May 2025

Description

Alice + Olivia presents its Summer 2025 campaign, a series of images centered on vibrant seasonal textiles and Mediterranean-inspired motifs. The project features photographer Ben Ritter's lens work, which highlights bold botanical prints, satin textures, and retro-inspired interiors. Styling by Sofia Karvela frames the collection through saturated palettes and structured tailoring, set against backdrops of warm orange and cool blue. The visuals, including contributions from hair stylists Jessi Butterfield and Rita Marmor, utilize natural light to create clean, high-contrast compositions. With model Aqua Parios as the lead subject, the work channels an editorial aesthetic characterized by vertical framing and warm, inviting color schemes.

Style

Vertical, Warm, Editorial

Techniques

Natural light

Industries

Designer Fashion

Background

Set-dressed

Context

Lookbook