Alice + Olivia

May 2025

The Alice + Olivia Summer 2025 campaign explores a seasonal narrative through a series of fashion editorial portraits. The project captures the collection's bold aesthetic, utilizing vibrant patterns and a saturated color palette that moves from warm orange backdrops to retro-inspired studio settings. Photographer Ben Ritter leads the visual direction, working alongside stylist Sofia Karvela to curate the ensemble of maxi dresses, tailored pantsuits, and satin slips. Hair styling by Jessi Butterfield and Rita Marmor frames the work, which features model Aqua Parios. The imagery relies on natural light and clean interior compositions to highlight the garment textures and seasonal motifs.

Vertical, Warm, Editorial

Natural light

Designer Fashion

Set-dressed

Lookbook