Alice + Olivia: Alice and Olivia Spring 2025 campaign

Mar 2025

The Spring 2025 campaign for Alice + Olivia presents a series of desert-based editorials that contrast high-fashion silhouettes against rugged, arid terrain. Captured under both bright sunlight and overcast skies, the imagery leans into a clean, editorial aesthetic, juxtaposing structured denim, sequins, and tailored pantsuits with the raw texture of rock formations and sparse desert scrub. Photographers Alex La Cruz and Sam Spence anchor the production, which features styling by Sofia Karvela, Marina Gravani, and Aqua Parios. By integrating unexpected elements such as vintage vehicles and saturated everyday props, the campaign maintains a sharp, deliberate focus on garment texture and form, utilising natural light to define the interplay between the collection and the landscape.

Editorial, Vertical, Warm

Natural light

Advertising Campaign