Alice + Olivia

Mar 2025

The Alice + Olivia Spring 2025 campaign presents a vibrant collection through a series of desert-based editorial imagery. Captured under both bright sunlight and overcast skies, the visuals contrast high-fashion apparel with arid, rugged terrains and unexpected everyday props. The project utilizes natural light to emphasize the textures of the collection, ranging from flowing lace and sequins to structured leather, denim, and tailoring. Photographers Alex La Cruz and Sam Spence anchor the campaign's aesthetic, which leans into editorial and clean visual styles. The styling, led by Sofia Karvela alongside Marina Gravani, integrates retro motifs and bold layering against the backdrop of sandy paths, rock formations, and architectural elements.

Editorial, Vertical, Warm

Natural light

Designer Fashion

Advertising Campaign