Alfred Landecker Foundation Brand Identity 2021

Description

This image showcases two vertical printed posters resting on a textured brownish paper surface as part of a brand identity project for the Alfred Landecker Foundation. The poster on the left features a vibrant red background with bold white typography stating a statistic about European trust in national governments, accented by a thin diagonal line and the foundation's logo and name. The poster on the right presents an olive green background with similar typographic formatting conveying a statistical data point regarding European Jews, accompanied by a clean white logo mark and diagonal graphic line. Both pieces utilize minimalist layouts, striking solid color fields, and precise serif and sans-serif lettering to communicate public interest data clearly and effectively.

Style

Horizontal, Commercial, Minimalist, Graphic

Techniques

Typography

Industries

Public Awareness

Color

Background

Paper Texture

Context

Advertising Campaign