Aleph Farms: Brand Identity

Brand

Aleph Farms

Date

Feb 2024

Description

Aleph Farms commissioned BOND to develop a comprehensive brand identity system, balancing modern corporate design with an earthy, artisanal aesthetic. The project establishes a visual language centered on minimalist typography and a distinct color palette of deep forest green, muted peach, and teal, utilized across digital and physical touchpoints. Photography by Julia Stotz anchors the brand in a tangible context, capturing culinary scenes with natural light and sharp, tactile detail. These images integrate with a motion graphics suite that employs clean vector transitions and smooth typographic animations to emphasize the brand's sustainability-focused messaging. Supporting design implementation, the identity extends to corporate stationery, outdoor billboard displays, and social media templates. Credits for the execution include graphic design by BOND, photography by Julia Stotz, and UX design contributions from Michele Jaret, Darrin Loeliger, and Juha-Pekka Laurila.

Style

Commercial, Clean

Industries

CPG / Packaged Food

Context

Brand Film / Corporate Video