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Hand holding a skewer over a tabletop grill with meat and vegetables, part of the Aleph Farms brand identity project.
Close-up of a black bowl and cutlery on a turquoise surface with glassware for Aleph Farms brand identity project
Outdoor billboard advertisement for Aleph Farms featuring a hand grilling meat over a small tabletop grill
Aleph Farms brand identity typography on dark background with orange and white logo samples
Vertical business cards for Aleph Farms featuring embossed logo and typography on dark green and white paper.
Hand holding a skewer over a tabletop grill with meat and vegetables, part of the Aleph Farms brand identity project.
Close-up of a black bowl and cutlery on a turquoise surface with glassware for Aleph Farms brand identity project

Aleph Farms Brand Identity 2024

About

Aleph Farms commissioned BOND to develop a comprehensive brand identity system, balancing modern corporate design with an earthy, artisanal aesthetic. The project establishes a visual language centered on minimalist typography and a distinct color palette of deep forest green, muted peach, and teal, utilized across digital and physical touchpoints. Photography by Julia Stotz anchors the brand in a tangible context, capturing culinary scenes with natural light and sharp, tactile detail. These images integrate with a motion graphics suite that employs clean vector transitions and smooth typographic animations to emphasize the brand's sustainability-focused messaging. Supporting design implementation, the identity extends to corporate stationery, outdoor billboard displays, and social media templates. Credits for the execution include graphic design by BOND, photography by Julia Stotz, and UX design contributions from Michele Jaret, Darrin Loeliger, and Juha-Pekka Laurila.

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