Aleph Farms
Brand Identity
Feb 2024
Aleph Farms' brand identity project presents a comprehensive visual language spanning digital and physical touchpoints. The design system, crafted by BOND, utilizes a minimalist aesthetic anchored by a deep green and muted peach palette, reinforced by clean typography and geometric motifs. Photography by Julia Stotz bridges the brand's corporate identity with its CPG roots, capturing artisanal culinary scenes and tactile stationery. The identity incorporates motion graphics to animate the letterforms and typographic patterns, while corporate materials emphasize paper texture through emboss and deboss techniques. This project also involved contributions from Michele Jaret, Darrin Loeliger, and Juha-Pekka Laurila. The resulting collateral includes OOH billboard layouts, digital social media grids, and structural colour palette guides designed for consistent brand application.
Commercial, Clean
CPG / Packaged Food
Brand Film / Corporate Video
