Aldi
Autumn
Brand
ProjectAutumn
Date
Feb 2025
Description
Aldi’s Autumn campaign shifts focus to the season's culinary staples, spotlighting the retailer's wine and grocery selections. The commercial leans into high-speed macro cinematography to capture the texture of produce and the pour of deep red wines. Produced by All Of Us Here, the visuals utilise moody lighting to highlight a palette of burgundy and earthy tones. The art direction centres on detailed flat lays featuring seasonal foliage, cheese, and fresh ingredients.
Style
Horizontal, Commercial, Moody, Earthy
Techniques
Macro, High-speed / freeze
Industries
Alcoholic Beverages
Color
Burgundy
Chocolate
Olive
Context
TVC / TV Commercial
Associated creatives
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