Hailey Bieber wearing a red wrap top and tiered skirt with arms raised against a plain white background for Alaïa

Hailey Bieber wearing an Alaia red dress while reclining on a studio floor

Hailey Bieber wearing a floral bodysuit sitting on a transparent glass chair for Alaia Archetypes

Hailey Bieber wearing a white and red floral top behind a glass panel for Alaia

Alaïa Archetypes 2026

About

For the Archetypes campaign, Alaïa presents a series of editorial portraits featuring Hailey Bieber. The collection leans into a minimalist aesthetic, utilizing clean studio environments and structural glass elements to highlight the intricate silhouettes of the garments. Photographer Tyrone Lebon captures the collection with a focus on rich textures and soft, directional lighting. Under the creative direction of Pieter Mulier, the imagery blends polished fashion photography with a restrained, clean composition, emphasizing the vivid patterns and bold forms of the apparel.