Alaïa: Archetypes
Brand
Date
May 2026
Description
For the Archetypes campaign, Alaïa presents a series of editorial portraits featuring Hailey Bieber. The collection leans into a minimalist aesthetic, utilizing clean studio environments and structural glass elements to highlight the intricate silhouettes of the garments. Photographer Tyrone Lebon captures the collection with a focus on rich textures and soft, directional lighting. Under the creative direction of Pieter Mulier, the imagery blends polished fashion photography with a restrained, clean composition, emphasizing the vivid patterns and bold forms of the apparel.
Style
Editorial
Industries
Background
White Seamless
Context
Advertising Campaign
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