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Brand
Alaïa
ProjectAlaïa Summer 2026 Collection
Model seated in an armchair wearing a white tank top and red shoes against a pale background for Alaïa

Alaïa Alaïa Summer 2026 Collection 2026

Associated creatives

Mark Kean
Mark KeanPhotographer
Pieter Mulier
Pieter MulierCreative Director
Tom Wright
Tom WrightHair Stylist
Thom Walker
Thom WalkerMakeup Artist
Sophear Van Froment
Sophear Van FromentSet Designer
Annemary Aderibigbe
Annemary AderibigbeModel

Tags

woman seated in armchairwoman in white tank topwoman wearing red shoeswomanwhite tank topred shoesarmchair

Description

This fashion campaign portrait for the Alaïa Summer 2026 collection features model Annemary Aderibigbe seated in a draped armchair against a neutral background. The subject wears a fitted white tank top paired with vibrant red sandals, creating a striking contrast within the warm color-graded scene. Directional lighting casts subtle shadow patterns across the chair and lower legs, accentuating the textures of the apparel and draped seating. Creative direction is led by Pieter Mulier, with photography by Mark Kean, hair by Tom Wright, makeup by Thom Walker, and set design by Sophear Van Froment.

Style

Vertical, Commercial, Warm

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Scarlet (50%)

Background

White Seamless

Context

Advertising Campaign