Airbnb: Merlot: 15
Brand
Date
Mar 2023
Description
Airbnb presents Merlot: 15, an animated 3D diorama that centres on a quiet, rain-streaked living room interior. The short-form piece adopts a minimalist approach, utilising 3D render/CGI techniques to transform a domestic setting through the introduction of a deep red liquid that gradually saturates the environment. Featuring sound design by Barking Owl, the project operates within the travel and hospitality sector, leaning into a cinematic aesthetic to convey its concept. The animation emphasises a controlled, futuristic visual style as the liquid fills the cross-section of the room.
Style
Horizontal, Cinematic, Minimalist, Futuristic
Techniques
Animation, 3D render / CGI
Industries
Background
3D Rendered Scene
Context
Brand Film / Corporate Video
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