Airbnb: Guest House: 15
Brand
Date
Mar 2023
Description
This brand campaign for Airbnb showcases a 3D animated guest house model undergoing a seasonal transformation. The creative execution utilizes detailed CGI to depict the dwelling through four distinct shifts in weather and foliage, from spring growth to winter snowfall. The work centers on a miniature architectural study placed on a wooden platform. Set against a clean studio backdrop, the project employs soft lighting and animation to highlight the structure's design details, with sound design by Barking Owl providing the sonic backdrop.
Style
Horizontal, Commercial, Clean, Futuristic
Techniques
Animation, 3D render / CGI
Industries
Background
3D Rendered Scene
Context
Advertising Campaign
Associated creatives
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