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Airbnb: Guest House: 15

Brand
Date

Mar 2023

Description

This brand campaign for Airbnb showcases a 3D animated guest house model undergoing a seasonal transformation. The creative execution utilizes detailed CGI to depict the dwelling through four distinct shifts in weather and foliage, from spring growth to winter snowfall. The work centers on a miniature architectural study placed on a wooden platform. Set against a clean studio backdrop, the project employs soft lighting and animation to highlight the structure's design details, with sound design by Barking Owl providing the sonic backdrop.

Style

Horizontal, Commercial, Clean, Futuristic

Techniques

Animation, 3D render / CGI

Industries
Background

3D Rendered Scene

Context

Advertising Campaign

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