Aerie: Summer Anthem
Brand
Date
Dec 2025
Description
Aerie presents Summer Anthem, a high-energy campaign film that captures a series of sun-drenched outdoor scenes. The production focuses on lifestyle-led cinematography, utilizing natural light and fluid motion to document a group of women across various coastal activities. From yacht-bound gatherings to beachside recreation, the film highlights a collection of swimwear and casual apparel. The project employs a clean aesthetic and vibrant colour grading to maintain an energetic pace throughout the edit, with audio production provided by MAS-Music and Strategy.
Style
Lifestyle, Horizontal, Clean
Techniques
Natural light
Industries
Color
Royal Blue
Pure White
Background
Ocean
Context
Advertising Campaign
Associated creatives
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