Aerie: Summer 2017
Brand
Date
Dec 2025
Description
Aerie presents the Summer 2017 collection in a campaign titled Besitos de Cuba, showcasing a seasonal wardrobe of swimwear and casual fashion. The film features a group of models navigating historic streetscapes and traditional architectural backdrops. Captured with documentary-style cinematography, the project utilizes natural light to emphasize a warm color palette across both outdoor and relaxed indoor settings. The production features music and sound design by MAS-Music and Strategy.
Style
Lifestyle, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Color
Pure White
Jet Black
Background
Street
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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