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Aerie: Spring '23

Brand
Aerie
Date

Dec 2025

Description

Aerie debuts its Spring '23 campaign, a high-energy fashion project that captures a vibrant collection of casual apparel, activewear, and swimwear. The film utilizes a mix of lifestyle-driven imagery, alternating between sun-drenched outdoor landscapes and dreamlike, stylized studio settings. The production leans into dynamic visual techniques, incorporating split screens and kaleidoscopic effects to frame its ensemble cast. Creative execution relies on a blend of natural golden hour sunlight and controlled studio lighting, enhanced by slow motion to emphasize the movement of the collection. Sound design and original music were provided by MAS-Music and Strategy.

Style

Lifestyle, Horizontal, Clean, Golden Hour

Techniques

Slow motion

Industries
High Street Fashion
Context

Advertising Campaign

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