Aerie: Spring 1
Brand
Date
Dec 2025
Description
Aerie presents the Spring 1 campaign, a commercial film capturing a series of coastal moments. The project tracks a subject as they transition from a sunlit interior to a sandy beachfront, utilizing soft natural light to highlight the lingerie collection. Featuring a live-action technique, the film focuses on a bright, warm aesthetic with gentle fades and overlaid typography throughout. Music and sound design were provided by MAS-Music and Strategy.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Blush
Powder Blue
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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