Aerie: Holiday "I Want Aerie"
Brand
Date
Dec 2025
Description
Aerie presents their holiday campaign, 'I Want Aerie,' a festive lookbook brought to life through live-action footage. The project centers on a group of young women in a woodland setting, highlighting seasonal apparel such as knit sweaters, beanies, and plaid sleepwear. Captured with a focus on natural light and a clean aesthetic, the film leans into a lifestyle-driven narrative. The visual pacing emphasizes the authentic textures of winter wear against rustic, outdoor backdrops, utilizing candid interactions to frame the collection.
Style
Lifestyle, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Navy
Background
Woodland
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.