Aerie: Holiday Brand Anthem
Brand
Date
Dec 2025
Description
Aerie's Holiday Brand Anthem captures a seasonal narrative through a series of intimate, lived-in vignettes. The film follows a central character as she transitions from quiet moments in a wardrobe to social celebrations, emphasizing the textures of cozy winter apparel. The project leans into a cinematic aesthetic, utilizing soft and natural lighting to establish a festive tone. The campaign maintains a clean, lifestyle-focused perspective throughout its live-action sequences, grounding the brand's apparel in authentic, warm holiday interactions.
Style
Vertical, Cinematic, Warm, Clean
Industries
Color
Jet Black
Forest Green
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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