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Aerie: Holiday Brand Anthem

Brand
Aerie
Date

Dec 2025

Description

Aerie presents its Holiday Brand Anthem, a fast-paced campaign that captures the comfort and aesthetic of the brand's seasonal collection. Set against the backdrop of a styled hotel interior, the film follows a diverse group of women navigating a shared wardrobe, highlighting a selection of knitwear, lingerie, and loungewear. Directed through the internal creative team at Aerie, the project leans into a candid, high-energy atmosphere. The commercial utilizes live-action technique and warm lighting to emphasize the playfulness of the brand's holiday narrative. Music and sound design were provided by MAS-Music and Strategy, grounding the visual montage in a rhythmic, polished edit.

Style

Horizontal, Commercial, Playful, Warm, Clean

Industries
High Street Fashion
Color
Pure White
Jet Black
Crimson
Background

Hotel Room

Context

TVC / TV Commercial, Brand Film / Corporate Video

Associated creatives

MAS-Music and Strategy
MAS-Music and StrategyMusic / Sound
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