Aerie: Holiday Brand Anthem
Brand
Date
Dec 2025
Description
Aerie presents its holiday brand anthem, a dynamic campaign showcasing the season's latest collection of loungewear and knitwear. The film features a diverse ensemble cast moving through urban settings and domestic interiors, highlighting the utility of the apparel through candid, high-energy movement. Utilizing live-action technique and clean, natural lighting, the cinematography incorporates split-screen framing to emphasize the collection's seasonal textures. The project features music and sound design by MAS-Music and Strategy, with creative direction handled in-house by Aerie.
Style
Lifestyle, Horizontal, Playful, Clean
Industries
Color
Pure White
Jet Black
Beige
Background
Street
Context
TVC / TV Commercial
Associated creatives
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