Aerie: Holiday Brand Anthem
Brand
Date
Dec 2025
Description
Aerie presents a holiday brand anthem that captures a series of intimate, communal moments between friends. The campaign leans into a festive, celebratory tone, featuring a diverse group sharing gifts and seasonal treats within a warmly lit, inviting lounge setting. Produced with a cinematic and nostalgic aesthetic, the film utilizes live-action technique to ground the holiday narrative. Music and sound design by MAS-Music and Strategy complement the visual atmosphere, reinforcing the cozy, lifestyle-oriented focus of the high street fashion brand.
Style
Lifestyle, Horizontal, Cinematic, Warm, Nostalgic
Industries
Event
Christmas
Background
Bar
Context
TVC / TV Commercial
Associated creatives
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