Aerie: Don't Change You Change Your Bra Full Cut
Brand
Date
Dec 2025
Description
The Aerie 'Don't Change You Change Your Bra' campaign features a series of candid, self-recorded testimonials that prioritize authentic storytelling over polished production. Utilizing a documentary-style approach, the project centers on a diverse group of women discussing self-acceptance and representation while wearing the brand's latest apparel. The vertical live-action clips lean into a raw, unfiltered aesthetic, with subjects speaking directly to the camera. Music and sound design are provided by MAS-Music and Strategy, rounding out the intimate, lifestyle-focused visuals.
Style
Documentary, Lifestyle, Vertical
Industries
Context
TVC / TV Commercial
Associated creatives
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