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Aerie: Don't Change You Change Your Bra 30Sec

Brand
Aerie
Date

Dec 2025

Description

This 30-second commercial campaign for Aerie features a diverse cast of women across a range of ages and body types, styled in the brand's latest collection of bras and underwear. The film moves through a series of intimate, direct-to-camera portraits and group interactions, prioritizing an authentic, conversational tone. Executed through a live-action technique, the project leans into a clean, editorial aesthetic. The visual approach pairs casual domestic environments with white seamless studio backdrops, utilizing bright, natural lighting to maintain an accessible feel. Upbeat audio and sound design, provided by MAS-Music and Strategy, anchor the pacing of the edit.

Style

Editorial, Lifestyle, Vertical, playful, Clean

Industries
Lingerie & Underwear
Background

White Seamless

Context

TVC / TV Commercial

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