Aerie: Don't Change You Change Your Bra 30Sec
Brand
Date
Dec 2025
Description
This 30-second commercial for Aerie, titled Don't Change You Change Your Bra, features a diverse ensemble of women across a wide range of ages and backgrounds. The spot highlights the brand's lingerie and loungewear collections through a blend of candid, self-recorded footage and polished studio cinematography. Employing a live-action technique, the commercial maintains a clean and playful aesthetic, utilizing natural indoor lighting to ground the visuals in an authentic, relatable setting. The project features an uplifting musical score produced by MAS-Music and Strategy, which rounds out the campaign's focus on personal confidence.
Style
Vertical, Commercial, playful, Clean
Industries
Color
Jet Black
Pure White
Burgundy
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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