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Aerie: Don't Change You Change Your Bra 15

Brand
Date

Dec 2025

Description

Aerie presents the 15-second commercial spot 'Don't Change You Change Your Bra,' a campaign focused on self-expression through a series of candid, upbeat clips. Featuring diverse women in a variety of indoor and automotive settings, the piece emphasises an authentic aesthetic through live-action technique and clean, soft lighting. The edit leans into a playful tone, capturing movement and positive interactions. Sound design and music composition for the project were provided by MAS-Music and Strategy.

Style

Vertical, Commercial, Playful, Clean

Background

White Seamless

Context

TVC / TV Commercial

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