Aerie: BTS "Smoothez" 2022
Brand
Date
Dec 2025
Description
Aerie presents the 2022 campaign for the Smoothez collection, an energetic commercial video spotlighting their latest line of underwear and shapewear. The production leans into a high-energy aesthetic, capturing a group of women in a series of candid, playful interactions across diverse environments. Moving from bright studio settings to urban streetscapes and amusement park rides, the film utilizes dynamic camera movements and slow motion to underscore the collection's movement and versatility. Creative direction by Aerie keeps the focus on vibrant color palettes and spontaneous group energy, supported by sound design from MAS-Music and Strategy.
Style
Vertical, Commercial, playful, Warm
Techniques
Slow motion
Industries
Color
Royal Blue
Blush
Pure White
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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