Aerie: BTS Anthem 2022
Brand
Date
Dec 2025
Description
The BTS Anthem 2022 campaign for Aerie captures a series of candid, high-energy moments across varied urban landscapes. Moving from street-level scenes with open fire hydrants to rooftop vistas, the project showcases the brand's casual apparel and swimwear through a documentary lens. Utilizing handheld camera movements and natural light, the campaign leans into a spontaneous aesthetic. The execution prioritizes a live-action technique that highlights authentic motion, supported by music and sound design from MAS-Music and Strategy.
Style
Documentary, Lifestyle, Horizontal, Clean
Techniques
Analogue / film, Natural light
Industries
Background
Street
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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