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Aerie: #AerieREAL Changemakers

Brand
Date

Dec 2025

Description

Aerie highlights its community-led initiatives through the #AerieREAL Changemakers project, a documentary-style campaign featuring various individuals sharing their personal missions and social impact efforts. The film showcases a diverse range of speakers across domestic and outdoor settings, emphasizing themes of community leadership and growth. The production utilizes a live-action technique with dynamic editing to weave together intimate testimonials. Sound design and audio production for the project were managed by MAS-Music and Strategy.

Style

Documentary, Horizontal, Clean

Context

Advertising Campaign, Social Media / Short Form Video

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