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Aerie: 15

Brand
Date

Dec 2025

Description

Aerie presents a commercial video campaign for the Scarlet adjustable cleavage bra. The project showcases the product's versatility through a series of lifestyle vignettes, transitioning from a domestic bedroom setting to a quick change featuring a blue denim shirt. The 15-second spot leans into a clean, commercial aesthetic, utilising natural indoor lighting and a horizontal format to highlight the bra's three levels of lift. The production is supported by music and sound design from MAS-Music and Strategy.

Style

Horizontal, Commercial, Clean

Color
Jet Black
Off-White
Background

Bedroom

Context

TVC / TV Commercial

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