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Adobe: Happy Kelly

Brand
Date

Oct 2023

Description

Adobe’s Happy Kelly campaign explores the dynamic experience of digital content creation, following a creator as she manages her social media presence from a home setting. Through a blend of live-action technique and integrated software UI, the narrative mirrors the progression from initial video editing to online engagement. Produced by Dress Code, the commercial features a fast-paced edit that moves between intimate kitchen scenes and high-energy studio segments. The aesthetic leans into a clean, graphic style, emphasizing the movement of notifications and creative tools to reflect the professional workflow of the modern digital creator.

Style

Horizontal, Commercial, Clean

Color
Lavender
Beige
Background

Kitchen

Context

TVC / TV Commercial

Associated creatives

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