Adobe: Adobe Consonant Brand Refresh
Brand
Date
Jun 2024
Description
Adobe updates its visual identity with the Consonant brand refresh, a project executed by agency ThinkingBox. The motion graphics showcase a series of dynamic geometric shapes and colorful patterns that shift through various circular and star-like forms. Utilizing clean vector styling, the animation leans into a high-contrast aesthetic by setting vibrant orange, green, blue, pink, and white elements against a stark black background. The sequence emphasizes smooth transitions and rhythmic pacing, concluding with the reveal of the updated Adobe Consonant logo mark.
Style
Horizontal, Cinematic, Graphic
Techniques
Animation, Motion Graphics
Industries
Background
Black Seamless
Context
Brand Film / Corporate Video
Associated creatives
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