Adidas Originals
Highlights
Brand
ProjectHighlights
Date
Apr 2026
Description
Adidas Originals taps into the visceral energy of street-level football culture with the 'Highlights' campaign. The commercial centres on the intersection of urban lifestyle and sport, focusing on communal celebrations and athletic apparel set against a backdrop of city traffic. The production, supported by Biscuit Filmworks and agency creative William McVay, leans into a documentary aesthetic. By utilizing handheld camera movement and natural light, the film captures spontaneous, action-oriented performances that define the brand's connection to grassroots sports. Sound design by Max Cooper reinforces the project's gritty, authentic atmosphere.
Style
Horizontal, Commercial, Action, Warm
Techniques
Natural light
Industries
Motorsport
Color
Royal Blue
Pure White
Background
Street
Context
Advertising Campaign
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