Ad Council
Bridgett Floyd, President and Co-Founder of The George Floyd Memorial Foundation
Brand
Date
Sep 2022
Description
The Ad Council features Bridgett Floyd, President and Co-Founder of The George Floyd Memorial Foundation, in a campaign centered on personal testimony and community reflection. The project moves through intimate interview sequences and exterior architectural shots to present a documentary-style narrative. Produced by Invisible Collective with creative support from R/GA US, the work utilizes live-action capture and natural light to maintain a clean aesthetic. Post-production and VFX were managed by Cabin Edit to align the personal photographs and dialogue into a cohesive sequence.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Public Awareness
Color
Jet Black
Pure White
Context
Brand Film / Corporate Video
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.