Acura MDX
Safety
Brand
ProjectSafety
Date
Jun 2026
Description
Acura spotlights the MDX in this narrative commercial focusing on the integration of safety and performance. Produced by PS260, the spot captures a series of intimate family moments juxtaposed against high-tension driving sequences, featuring a woman navigating an SUV through heavy rain. The edit leans into a dramatic aesthetic, utilizing cinematic lighting and a desaturated color palette to frame the vehicle’s role in daily life. Alongside the automotive sequences, the film incorporates martial arts training footage to build rhythmic intensity. The production was managed by PS260, with post-production and VFX services also delivered by the team.
Style
Horizontal, Cinematic, Desaturated
Industries
Luxury Automotive
Color
Jet Black
Medium Grey
Navy
Background
Street
Context
TVC / TV Commercial
Associated creatives
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